Top areas to buy propriété on Costa Blanca in 2026: Torrevieja (urban, €200-350k), Orihuela Costa (beachfront, €250-450k), Jávea (mode de vie, €400-800k+), Calpe (premium, €350-900k+), Guardamar (value, €180-350k), Algorfa/La Finca (golf, €200-500k), Benidorm (investissement, €150-500k), Moraira (luxury, €500k+), Pilar de la Horadada (affordable, €120-280k), Ciudad Quesada (famille, €160-400k). Prices vary by propriété type—appartements €150-400k, villas €300-800k+. South coast offers better value; north offers mode de vie premium.
Choosing where to buy propriété on Costa Blanca requires balancing price, mode de vie, investissement potential, and proximity to amenities. The 120-kilometer coastline offers distinct communities: busy resort towns, quiet golf villages, exclusive coastal enclaves, and emerging value areas. Each has different propriété prices, demographics, and investissement profiles.
This guide covers the top 10 areas where international buyers invest, comparing average prices, propriété types, mode de vie factors, and suitability for different buyer profiles. Whether seeking investissement returns, holiday maisons, or permanent relocation, understanding these areas helps you find your perfect location.
1. Torrevieja – Urban plage ville with investissement Potential
Torrevieja represents Costa Blanca's largest ville south of Alicante, combining urban infrastructure with plage living. The ville attracts retirees, families, and investors seeking established communities with complete amenities.
Average Prices (2026): appartements €200-350k; villas €350-600k; Penthouses €300-500k
propriété Types: Mix of older (1980s-1990s) appartements, renovated period propriétés, and newer developments. Excellent choice for rental investissements with existing rental infrastructure.
mode de vie & Amenities: Full urban services—hospitals, schools, shopping centers, restaurants. Seafront promenade stretches 2km with plages, bars, chiringuitos. International communauté established, services in multiple languages. Active events calendar (Jazz festivals, culturel activities). Lower prices than Costa Blanca North.
Pros: Established expat communauté; rental infrastructure; full amenities; airport proximity (50km); good value compared to northern areas; school options
Cons: Less exclusive than northern areas; summer crowding; some aging propriétés need renovation; older architecture style; ville plage atmosphere rather than exclusive resort
Best For: Retirees, investors seeking rental returns, families wanting established communauté, holiday maison buyers on budget, landlords seeking reliable tenants
investissement Outlook: Steady returns, established rental market, good for buy-to-let portfolios. Less volatile than northern areas. Prices stable with gradual appreciation.
5. Guardamar del Segura – Emerging Value with plage Appeal
Guardamar represents an emerging opportunity région with 11km of natural plages backed by protected dunes and pine forests. Lower prices than neighboring Torrevieja combined with beachfront appeal makes it attractive for value investors and sustainability-conscious buyers.
Average Prices (2026): appartements €180-320k; villas €300-550k; Beachfront €250-450k
propriété Types: Renovated older propriétés, new eco-friendly developments, villa communities, beachfront appartements. Mix of Spanish residential and newer international-marketed propriétés.
mode de vie & Amenities: Natural plage environment with dunes; pine forest walks; fewer tourists than Torrevieja; developing restaurant scene; local Spanish communauté; good value restaurants; plage infrastructure improving; proximity to Torrevieja services.
Pros: Lower prices than Torrevieja; exceptional natural plages; strong appreciation potential; emerging market; fewer tourists; communauté improving; good rental potential; famille-friendly environment
Cons: Less established services; fewer restaurants; less international communauté support; plage access restrictions (dune protection); fewer schools; fewer amenities than established towns; smaller medical facilities
Best For: Value investors expecting appreciation, nature-focused buyers, long-term investors, retirees on budget, families seeking quiet plages, sustainable living enthusiasts
investissement Outlook: Strong potential appreciation as ville develops. Currently undervalued compared to similar coastal propriétés. Natural beauty creates long-term appeal. Environmental protection ensures plage quality.
7. Benidorm/Finestrat – High-Volume investissement with Tourism Appeal
Benidorm dominates as Costa Blanca's largest resort ville, attracting families, retirees, and investors seeking high tourism exposure. The combination of world-famous plages, entertainment, and infrastructure makes it a volume investissement location with established rental markets.
Average Prices (2026): appartements €150-350k; villas €350-700k; Penthouses €250-500k; Studio/studios €80-150k
propriété Types: High-rise appartements dominate, villas in hillside communities, penthouses with rooftop pools, renovated older stock, new developments. Wide price range accommodates various budgets.
mode de vie & Amenities: Famous plages (Poniente, Levante); nightlife and entertainment; eau parks; shopping; restaurants; bars and clubs; famille attractions; international communauté; airport proximity (40km); full infrastructure.
Pros: Massive rental market; established tourism infrastructure; lots of buyer demand; propriété appreciation over decades; famille-friendly amenities; eau sports; nightlife and entertainment; airport close; good value entry point
Cons: High-density development; summer crowding; generic plage ville feel; pollution in summer; nightlife noise; less Mediterranean character; seasonal business volatility; some aging propriétés
Best For: Buy-to-let investors seeking high volume, holiday maison buyers wanting activity, retirees seeking communauté, traders seeking appreciation, propriété portfolio builders, families
investissement Outlook: Mature market with steady returns. Rental yields vary but reliable (€80-200/night). Less appreciation potential than emerging areas. Strong demand from seasonal tourists and retirees.
8. Moraira – Exclusive Boutique Coastal communauté
Moraira represents the Costa Blanca's most exclusive enclave, a small sophisticated communauté with upscale Spanish clientele combined with international wealth. The boutique scale, pristine plages, and refined atmosphere command premium prices for discerning buyers.
Average Prices (2026): appartements €450-800k; villas €700-2m+; Luxury propriétés €1.5-5m+; Waterfront €800k-3m+
propriété Types: Modern luxury villas, townhouses in village center, exclusive appartements, cliff-top propriétés, contemporary Mediterranean architecture. Small-scale development preserves exclusivity.
mode de vie & Amenities: Excellent restaurants and wine bars; small marina with yachts; pristine plages (El Portet); hiking trails and cliffs; Spanish golf club; limited but sophisticated shopping; exclusive demographic; tranquil atmosphere; English-speaking services.
Pros: Highest exclusivity on coast; sophisticated demographic; pristine plages; Mediterranean excellence; capital appreciation; strong rental rates; limited supply maintains values; mode de vie quality; yacht culture
Cons: Highest prices on coast; very small market; limited propriété availability; expensive living; exclusive feel may exclude families; less activity for those seeking nightlife; limited schools
Best For: Ultra-wealthy investors, mode de vie purchasers with substantial budgets, exclusive second-maison owners, yacht enthusiasts, luxury rental investors, culturel sophisticates
investissement Outlook: Appreciation driven by scarcity and exclusivity. Premium rental rates (€200-400/night). Only affluent buyers maintain prices. Long-term value for those who can afford it.
9. Pilar de la Horadada – Emerging South Coast Value
Pilar de la Horadada straddles the Alicante-Murcia border, offering authentic coastal living with significant value. The ville combines a working fishing port, Spanish atmosphere, and affordable prices appealing to value investors and Spanish-culture enthusiasts.
Average Prices (2026): appartements €120-250k; villas €250-450k; Beachfront €200-400k
propriété Types: Mix of Spanish residential propriétés, renovated townhouses, new appartement developments, small villas, some larger villa communities. Varied ages and styles.
mode de vie & Amenities: Working fishing port atmosphere; local plages; Spanish restaurants and tapas culture; developing infrastructure; lower living costs; increasing services; good restaurants; Spanish and expat communities coexisting.
Pros: Excellent value pricing; beachfront living affordable; authentic Spanish communauté; investissement appreciation potential; lower living costs; fishing port charm; emerging development market; good rental potential
Cons: Less established infrastructure; fewer international services; smaller school selection; working port means occasional fishing industry activity; less nightlife; developing ville services; fewer luxury amenities
Best For: Value investors, Spanish-culture enthusiasts, budget-conscious retirees, families seeking affordability, landlords wanting appreciating assets, buyers wanting authentic Espagne
investissement Outlook: Strong appreciation potential as coast develops. Currently undervalued similar to Guardamar. Rental potential increasing as région becomes known. Good for long-term wealth building.
10. Ciudad Quesada – Golf communauté Value investissement
Ciudad Quesada offers planned golf communauté living at excellent value, combining championship golf courses with famille amenities 20km inland. The established infrastructure and lower prices compared to coastal golf areas make it attractive for golf-focused and famille investors.
Average Prices (2026): Golf appartements €160-300k; Golf villas €320-650k; Non-golf propriétés €140-280k
propriété Types: Golf-focused propriétés (frontline, golf view), villa communities, appartements, townhouses. communauté-oriented design with consistent standards.
mode de vie & Amenities: Multiple golf courses (Las Colinas, Las Ramblas); shopping center; restaurants and bars; famille activities; swimming pools; communauté center; established Spanish and international communauté; schools; security.
Pros: Golf facilities excellent; exceptional value for mode de vie; famille-friendly amenities; communauté atmosphere; long-term appreciation; good schools; swimming facilities; organized communauté
Cons: Inland location (25km to coast); less spectacular views; inland summer heat; plage access requires driving; smaller ville amenities; communauté fees; less sophisticated nightlife; less rental appeal than coastal areas
Best For: Golf-loving families, budget-conscious golf investors, long-term famille purchasers, active retirees, investors seeking value communities, stability-focused buyers
investissement Outlook: Steady appreciation driven by golf demand and famille appeal. Less volatile than coastal or luxury areas. Good for owner-occupied or famille purchases. Rental market smaller but focused on golf tourists.
Conclusion
Costa Blanca offers distinct propriété markets serving different buyer profiles. The south coast—Torrevieja, Orihuela Costa, Guardamar, Pilar de la Horadada—provides better value with established or emerging markets. North coast—Jávea, Calpe, Moraira—commands premium for mode de vie and scenery. Inland—Algorfa, Ciudad Quesada—balances golf mode de vie with value.
investissement returns depend on strategy. Traditional buy-to-let investors succeed in Benidorm, Torrevieja, and Orihuela Costa with high rental volumes. mode de vie buyers prioritize Jávea, Calpe, and Moraira despite higher prices. Value investors focus on emerging areas like Guardamar and Pilar de la Horadada expecting future appreciation. Golf enthusiasts choose Orihuela Costa, Algorfa, and Ciudad Quesada.
Regardless of location, propriétés with modern amenities, good condition, and desirable layouts appreciate consistently. Working with local experts to understand specific neighborhoods and market dynamics within each région optimizes investissement success.
Thinking of making the move to Costa Blanca? Book a free 30-minute consultation with our experienced agents — 12+ years helping buyers find their perfect construction neuve maison in Espagne.