€365k 2-Bed Apartment Pilar de La Horadada | Investment
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About This Property
This 2-bedroom, 1-bathroom apartment in Mil Palmeras represents a compelling investment opportunity in one of Costa Blanca's most sought-after rental destinations. Priced at €365,000 (€5,141/m²), this property exemplifies premium specification at 40% less than comparable Spanish island markets, offering exceptional value for investors seeking reliable rental income and capital appreciation. Located in Pilar de La Horadada, a region experiencing consistent +8% year-on-year market growth, this 71m² apartment is strategically positioned in an area where typical holiday lets command €800 per week. The location attracts year-round visitors—from Northern European retirees seeking winter sunshine to families enjoying summer holidays—creating sustained demand for quality rental properties. With established property management infrastructure and a proven track record of strong occupancy rates, this apartment delivers the dual benefit of immediate rental income potential while positioning you in an appreciating market. The combination of premium construction standards, accessible pricing, and high rental demand makes this an attractive option for buy-to-let investors and portfolio diversification.
About Pilar de La Horadada
Pilar de La Horadada is a coastal municipality in southern Alicante, positioned strategically between the major tourist hubs of Torrevieja and the border regions. This 11km coastline community benefits from a Mediterranean climate with over 300 days of sunshine annually, making it equally appealing to winter escapees and summer holidaymakers. The town has evolved from a quiet fishing village into a well-established residential destination, with infrastructure supporting both permanent residents and tourists. The region's elevation offers natural protection from excessive summer heat, while winters remain mild—typically 12-16°C. This geographic positioning means reliable rental demand across seasons, a key advantage for property investors. The municipality maintains its authentic Spanish character while offering modern amenities, creating the balance that attracts international property buyers seeking genuine community over overdeveloped resort areas.
Life in Pilar de La Horadada
Daily life in Pilar de La Horadada centers on a relaxed Mediterranean rhythm combined with genuine practical convenience. The established expat community—predominantly from Northern Europe and the UK—means English is widely spoken, English-speaking healthcare providers are readily available, and international social networks are well-developed. Shopping is straightforward with Mercadona, Lidl, and Consum supermarkets serving daily needs, while weekly markets provide fresh local produce at reasonable prices. The town's proximity to Blue Flag beaches means coastal living without the overcrowding of major resorts. For investors, this translates to tangible benefits: established rental property management services, reliable tourist infrastructure, and seasonal tenant networks. Healthcare is comprehensive with regional hospitals within 30 minutes and private clinics offering English-language services. Public transport connects to larger towns, though a car provides flexibility for exploring the wider Costa Blanca region and accessing rental management services.
Investment Potential
From an investment perspective, this property addresses a clear market need in a region with documented growth. Pilar de La Horadada's €2,200/m² average price point versus this property's €5,141/m² reflects premium construction quality and strategic positioning—comparable coastal properties in Mallorca, Ibiza, or Costa del Sol command €8,000-12,000/m². The region's +8% year-on-year appreciation trajectory aligns with broader Costa Blanca trends driven by infrastructure improvements and tourism growth. Rental income projections based on €800/week standard rates suggest €33,600-40,800 annual gross rental income for 42-51 weeks occupancy—achievable through established property management companies operating in the municipality. After typical management fees (15-20%), utilities, and maintenance reserves, net yields of 5-7% are realistic for conservative occupancy assumptions. The property's appeal spans multiple tenant demographics: Northern European retirees (winter lets), UK families (school holidays), and European professionals (monthly lets), distributing seasonal demand risk.
Estimated Rental Income
Based on 65% occupancy rate
Costa Blanca Price Growth (€/m²)
Rental Yield by Area (%)
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Oskar Peterson
Property Specialist
I help international buyers find their perfect home in Costa Blanca. I speak English, Swedish, and Spanish.
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