Top areas to buy property on Costa Blanca in 2026: Torrevieja (urban, €200-350k), Orihuela Costa (beachfront, €250-450k), Jávea (lifestyle, €400-800k+), Calpe (premium, €350-900k+), Guardamar (value, €180-350k), Algorfa/La Finca (golf, €200-500k), Benidorm (investment, €150-500k), Moraira (luxury, €500k+), Pilar de la Horadada (affordable, €120-280k), Ciudad Quesada (family, €160-400k). Prices vary by property type—apartments €150-400k, villas €300-800k+. South coast offers better value; north offers lifestyle premium.
Choosing where to buy property on Costa Blanca requires balancing price, lifestyle, investment potential, and proximity to amenities. The 120-kilometer coastline offers distinct communities: busy resort towns, quiet golf villages, exclusive coastal enclaves, and emerging value areas. Each has different property prices, demographics, and investment profiles.
This guide covers the top 10 areas where international buyers invest, comparing average prices, property types, lifestyle factors, and suitability for different buyer profiles. Whether seeking investment returns, holiday homes, or permanent relocation, understanding these areas helps you find your perfect location.
1. Torrevieja – Urban Beach Town with Investment Potential
Torrevieja represents Costa Blanca's largest city south of Alicante, combining urban infrastructure with beach living. The town attracts retirees, families, and investors seeking established communities with complete amenities.
Average Prices (2026): Apartments €200-350k; Villas €350-600k; Penthouses €300-500k
Property Types: Mix of older (1980s-1990s) apartments, renovated period properties, and newer developments. Excellent choice for rental investments with existing rental infrastructure.
Lifestyle & Amenities: Full urban services—hospitals, schools, shopping centers, restaurants. Seafront promenade stretches 2km with beaches, bars, chiringuitos. International community established, services in multiple languages. Active events calendar (Jazz festivals, cultural activities). Lower prices than Costa Blanca North.
Pros: Established expat community; rental infrastructure; full amenities; airport proximity (50km); good value compared to northern areas; school options
Cons: Less exclusive than northern areas; summer crowding; some aging properties need renovation; older architecture style; city beach atmosphere rather than exclusive resort
Best For: Retirees, investors seeking rental returns, families wanting established community, holiday home buyers on budget, landlords seeking reliable tenants
Investment Outlook: Steady returns, established rental market, good for buy-to-let portfolios. Less volatile than northern areas. Prices stable with gradual appreciation.
5. Guardamar del Segura – Emerging Value with Beach Appeal
Guardamar represents an emerging opportunity area with 11km of natural beaches backed by protected dunes and pine forests. Lower prices than neighboring Torrevieja combined with beachfront appeal makes it attractive for value investors and sustainability-conscious buyers.
Average Prices (2026): Apartments €180-320k; Villas €300-550k; Beachfront €250-450k
Property Types: Renovated older properties, new eco-friendly developments, villa communities, beachfront apartments. Mix of Spanish residential and newer international-marketed properties.
Lifestyle & Amenities: Natural beach environment with dunes; pine forest walks; fewer tourists than Torrevieja; developing restaurant scene; local Spanish community; good value restaurants; beach infrastructure improving; proximity to Torrevieja services.
Pros: Lower prices than Torrevieja; exceptional natural beaches; strong appreciation potential; emerging market; fewer tourists; community improving; good rental potential; family-friendly environment
Cons: Less established services; fewer restaurants; less international community support; beach access restrictions (dune protection); fewer schools; fewer amenities than established towns; smaller medical facilities
Best For: Value investors expecting appreciation, nature-focused buyers, long-term investors, retirees on budget, families seeking quiet beaches, sustainable living enthusiasts
Investment Outlook: Strong potential appreciation as town develops. Currently undervalued compared to similar coastal properties. Natural beauty creates long-term appeal. Environmental protection ensures beach quality.
7. Benidorm/Finestrat – High-Volume Investment with Tourism Appeal
Benidorm dominates as Costa Blanca's largest resort town, attracting families, retirees, and investors seeking high tourism exposure. The combination of world-famous beaches, entertainment, and infrastructure makes it a volume investment location with established rental markets.
Average Prices (2026): Apartments €150-350k; Villas €350-700k; Penthouses €250-500k; Studio/studios €80-150k
Property Types: High-rise apartments dominate, villas in hillside communities, penthouses with rooftop pools, renovated older stock, new developments. Wide price range accommodates various budgets.
Lifestyle & Amenities: Famous beaches (Poniente, Levante); nightlife and entertainment; water parks; shopping; restaurants; bars and clubs; family attractions; international community; airport proximity (40km); full infrastructure.
Pros: Massive rental market; established tourism infrastructure; lots of buyer demand; property appreciation over decades; family-friendly amenities; water sports; nightlife and entertainment; airport close; good value entry point
Cons: High-density development; summer crowding; generic beach town feel; pollution in summer; nightlife noise; less Mediterranean character; seasonal business volatility; some aging properties
Best For: Buy-to-let investors seeking high volume, holiday home buyers wanting activity, retirees seeking community, traders seeking appreciation, property portfolio builders, families
Investment Outlook: Mature market with steady returns. Rental yields vary but reliable (€80-200/night). Less appreciation potential than emerging areas. Strong demand from seasonal tourists and retirees.
8. Moraira – Exclusive Boutique Coastal Community
Moraira represents the Costa Blanca's most exclusive enclave, a small sophisticated community with upscale Spanish clientele combined with international wealth. The boutique scale, pristine beaches, and refined atmosphere command premium prices for discerning buyers.
Average Prices (2026): Apartments €450-800k; Villas €700-2m+; Luxury properties €1.5-5m+; Waterfront €800k-3m+
Property Types: Modern luxury villas, townhouses in village center, exclusive apartments, cliff-top properties, contemporary Mediterranean architecture. Small-scale development preserves exclusivity.
Lifestyle & Amenities: Excellent restaurants and wine bars; small marina with yachts; pristine beaches (El Portet); hiking trails and cliffs; Spanish golf club; limited but sophisticated shopping; exclusive demographic; tranquil atmosphere; English-speaking services.
Pros: Highest exclusivity on coast; sophisticated demographic; pristine beaches; Mediterranean excellence; capital appreciation; strong rental rates; limited supply maintains values; lifestyle quality; yacht culture
Cons: Highest prices on coast; very small market; limited property availability; expensive living; exclusive feel may exclude families; less activity for those seeking nightlife; limited schools
Best For: Ultra-wealthy investors, lifestyle purchasers with substantial budgets, exclusive second-home owners, yacht enthusiasts, luxury rental investors, cultural sophisticates
Investment Outlook: Appreciation driven by scarcity and exclusivity. Premium rental rates (€200-400/night). Only affluent buyers maintain prices. Long-term value for those who can afford it.
9. Pilar de la Horadada – Emerging South Coast Value
Pilar de la Horadada straddles the Alicante-Murcia border, offering authentic coastal living with significant value. The town combines a working fishing port, Spanish atmosphere, and affordable prices appealing to value investors and Spanish-culture enthusiasts.
Average Prices (2026): Apartments €120-250k; Villas €250-450k; Beachfront €200-400k
Property Types: Mix of Spanish residential properties, renovated townhouses, new apartment developments, small villas, some larger villa communities. Varied ages and styles.
Lifestyle & Amenities: Working fishing port atmosphere; local beaches; Spanish restaurants and tapas culture; developing infrastructure; lower living costs; increasing services; good restaurants; Spanish and expat communities coexisting.
Pros: Excellent value pricing; beachfront living affordable; authentic Spanish community; investment appreciation potential; lower living costs; fishing port charm; emerging development market; good rental potential
Cons: Less established infrastructure; fewer international services; smaller school selection; working port means occasional fishing industry activity; less nightlife; developing town services; fewer luxury amenities
Best For: Value investors, Spanish-culture enthusiasts, budget-conscious retirees, families seeking affordability, landlords wanting appreciating assets, buyers wanting authentic Spain
Investment Outlook: Strong appreciation potential as coast develops. Currently undervalued similar to Guardamar. Rental potential increasing as area becomes known. Good for long-term wealth building.
10. Ciudad Quesada – Golf Community Value Investment
Ciudad Quesada offers planned golf community living at excellent value, combining championship golf courses with family amenities 20km inland. The established infrastructure and lower prices compared to coastal golf areas make it attractive for golf-focused and family investors.
Average Prices (2026): Golf apartments €160-300k; Golf villas €320-650k; Non-golf properties €140-280k
Property Types: Golf-focused properties (frontline, golf view), villa communities, apartments, townhouses. Community-oriented design with consistent standards.
Lifestyle & Amenities: Multiple golf courses (Las Colinas, Las Ramblas); shopping center; restaurants and bars; family activities; swimming pools; community center; established Spanish and international community; schools; security.
Pros: Golf facilities excellent; exceptional value for lifestyle; family-friendly amenities; community atmosphere; long-term appreciation; good schools; swimming facilities; organized community
Cons: Inland location (25km to coast); less spectacular views; inland summer heat; beach access requires driving; smaller town amenities; community fees; less sophisticated nightlife; less rental appeal than coastal areas
Best For: Golf-loving families, budget-conscious golf investors, long-term family purchasers, active retirees, investors seeking value communities, stability-focused buyers
Investment Outlook: Steady appreciation driven by golf demand and family appeal. Less volatile than coastal or luxury areas. Good for owner-occupied or family purchases. Rental market smaller but focused on golf tourists.
The Bottom Line
Costa Blanca offers distinct property markets serving different buyer profiles. The south coast—Torrevieja, Orihuela Costa, Guardamar, Pilar de la Horadada—provides better value with established or emerging markets. North coast—Jávea, Calpe, Moraira—commands premium for lifestyle and scenery. Inland—Algorfa, Ciudad Quesada—balances golf lifestyle with value.
Investment returns depend on strategy. Traditional buy-to-let investors succeed in Benidorm, Torrevieja, and Orihuela Costa with high rental volumes. Lifestyle buyers prioritize Jávea, Calpe, and Moraira despite higher prices. Value investors focus on emerging areas like Guardamar and Pilar de la Horadada expecting future appreciation. Golf enthusiasts choose Orihuela Costa, Algorfa, and Ciudad Quesada.
Regardless of location, properties with modern amenities, good condition, and desirable layouts appreciate consistently. Working with local experts to understand specific neighborhoods and market dynamics within each area optimizes investment success.
Thinking of making the move to Costa Blanca? Book a free 30-minute consultation with our experienced agents — 12+ years helping buyers find their perfect new build home in Spain.